Objective
Establishing a cohesive, professional, yet playful visual identity for a high-level corporate event.
The challenge was to create a visual identity that would not only represent Emerson’s leadership in the industry but also engage and inspire the sales team, taking into consideration the location and themes of the event. The design needed to span both traditional print materials (wayfinding, signage, branding) and digital collaterals (communications, user interface design, motion graphics), ensuring alignment across various mediums.
Solution
A bold, consistent, and comprehensive brand experience across all touchpoints.
Under my direction, the design team and I established a comprehensive brand guideline that seamlessly integrated into both physical and digital spaces. From dynamic motion graphics and video content to interactive installations and signage, our designs created an immersive experience that aligned perfectly with Emerson’s objectives for the conference.
