Objective
Developing cohesive, branded materials for a global audience.
The objective was to craft event materials that provided both utility and strong visual impact. The designs had to serve an international audience, ensuring clarity and easy navigation, while also reflecting the stature, theme, and location of the event. This included a diverse range of mediums, from physical signage to engaging digital content.
Solution
A unified design system that balanced functionality and impact.
I created a set of streamlined wayfinding systems, informative signage, and guides, all while maintaining a visually cohesive brand identity. The addition of targeted digital marketing assets, including social media visuals and promotional materials, ensured a consistent and engaging experience for attendees across all platforms.
